Google ads are nothing but paid GLS (Google local search). Instead of doing SEO in GLS, we can make some payment to Google for getting our company displayed as prior as possible. Here too, no fixed cost. If your competitor pays Rs. 500 per day, you have to pay Rs. 600 per day to make your company listed on priority. If there is no competitor, minimum amount which is Rs. 200 per day will make your business get displayed in the beginning itself.